market my website
it's one thing to have a beautiful website, it's another to get people
to see it. You're now a global presence, where millions and millions of people
can find you. But at the same time, you're competing with all those other websites,
and too often people spend time and money building a great website, without
thinking about how you're going to be found.
In general, people will not find you. It's rare that people just
browse for the hell of it. THose days are over. Now people use the web for
very specific reasons, and have limited time and attention spans. So you need
to help them discover that you're there, and that you're worth visiting...
- publish your website in all your marketing materials, on your business
cards, letterheads, and around your business premises (stickers and brochures).
Include it on ads.
- get your webdesigner to design your site so that the search engines can
find you and classify you correctly. There are tricks to doing this, by using
hidden keywords, certain HTML heading styles, keeping your text and messages
simple and focussed. Speak with your designer about these issues and make
sure they understand what your mission and message is. The search engines
have automatic robots that scan the internet all the time looking for new
materials. They'll find your webpages. Make it easy for these robots to find
out what you are marketing.
- contact other websites, local directories, and submit your website for
inclusion.